Industries

Different shelves, different problems

Commerce challenges are not generic — a subscription pet brand and a trade plumbing supplier fail in completely different ways. Here's how the sectors we serve tend to hurt, and where we focus when they do.

Sector 01

Direct-to-consumer brands

The commerce reality

D2C margins are won and lost after the click: acquisition costs keep rising, so the store has to convert well, encourage repeat purchase and run without a big operations team. The typical pain is a storefront that looks fine but leaks — slow mobile pages, a checkout that surprises people with delivery costs, email and analytics half-wired, and founders doing order admin at 10pm.

Where we focus

Conversion-focused storefronts that stay fast on mobile
Checkout, delivery and returns journeys without surprises
Email-platform and analytics integration done once, properly
Repeat-purchase foundations — accounts, reorders, subscriptions

Platform build Checkout optimisation Analytics

Sector 02

Fashion & apparel

The commerce reality

Apparel multiplies: one style becomes forty variants across size and colour, each with its own stock position and return rate. Seasonal drops strain catalogues, size-driven returns strain margins, and out-of-stock variants quietly kill product pages that still rank. Without disciplined variant data and stock sync, the storefront always trails the stockroom.

Where we focus

Variant and size/colour data structures that scale
Stock synchronisation so sold-out means sold out everywhere
Returns workflows that restock and refund cleanly
Collection and drop management without catalogue chaos

Catalogue & PIM Inventory integration Replatforming

Sector 03

Home & lifestyle

The commerce reality

Homeware ranges are wide and considered: customers compare dimensions, materials and finishes across dozens of products before buying, and bulky items bring delivery complexity most platforms handle badly. The common failure is product data spread across spreadsheets and suppliers' PDFs — so pages are inconsistent, filters don't work, and oversize delivery is priced by guesswork.

Where we focus

Specification-rich product data customers can filter and trust
Delivery rules for bulky, multi-parcel and lead-time items
Supplier data feeds into one governed catalogue
Storefronts built for browsing and comparison, not just search

Catalogue & PIM Platform build Homeware story

Sector 04

Food & beverage

The commerce reality

Food and drink adds constraints other sectors never meet: dated stock, allergen and ingredient data that must be right, age checks for alcohol, and delivery windows that suit perishables. Repeat purchase is the whole game — which makes clumsy reordering, weak subscriptions and silent payment failures unusually expensive here.

Where we focus

Accurate ingredient, allergen and dietary data at scale
Reorder and subscription journeys for replenishable products
Delivery-date and shipping rules fit for perishables
Age-verification steps where the range requires them

Subscriptions Catalogue & PIM Payments

Sector 05

Pet products

The commerce reality

Pet spending is loyal and rhythmical — the same food, litter or treats on a predictable cycle. That makes it natural subscription territory, and it makes involuntary churn the silent killer: an expired card on a monthly renewal is a customer lost to the supermarket. Multi-pet households also need flexible plans, not one-size boxes.

Where we focus

Subscription plans with swaps, pauses and pet-level flexibility
Failed-payment recovery and renewal communications
Self-service portals that cut "please change my order" emails
Subscription reporting that shows churn before it bites

Subscriptions Pet brand story

Sector 06

Health & beauty

The commerce reality

Beauty and wellness buyers are shade-sensitive, ingredient-conscious and quick to switch when replenishment is awkward. Ranges churn constantly with limited editions and reformulations, and claims need care — what a product page says matters legally as well as commercially. Loyalty comes from effortless repeat purchase more than from discounting.

Where we focus

Shade, size and ingredient data managed without spreadsheets
Replenishment reminders and subscription options
Sampling, bundles and gift journeys that don't break stock logic
Product-page frameworks that keep claims consistent

Catalogue & PIM Subscriptions Checkout optimisation

Sector 07

Professional suppliers

The commerce reality

Selling tools, parts, consumables or equipment to trade and professional buyers means deep specification data, compatibility questions and customers who know exactly what they need — usually by reference number, at 6:45am. Generic retail storefronts frustrate them: weak search, missing spec sheets, no quick reorder, no account pricing.

Where we focus

Specification and compatibility data customers can search by
Quick order, reorder and saved-list journeys for professionals
Downloadable datasheets and documents on the product record
Account pricing where trade terms apply

Catalogue & PIM B2B portals Inventory integration

Sector 08

Wholesale & distribution

The commerce reality

Wholesale ordering still runs on relationships — and, too often, on the inbox. Account managers re-key emailed orders, price lists live in last year's PDF, credit terms are tracked in someone's head, and the warehouse learns about a big order last. Buyers increasingly expect a consumer-grade ordering experience with trade-grade terms.

Where we focus

Trade portals with account-specific pricing and terms
Bulk ordering, quotes and purchase-order workflows
Credit-limit and approval controls that mirror reality
Orders landing in your ERP or warehouse as data, not attachments

Wholesale portals Inventory integration Wholesale story

Sector 09

Subscription businesses

The commerce reality

Subscription economics are unforgiving about operations: growth compounds, but so do failed payments, support tickets and plan-change requests. Businesses often outgrow their first subscription app the moment they need pauses, swaps, mixed baskets or proper cohort reporting — and migrations of live subscriber bases have to be handled with real care.

Where we focus

Subscription platforms that handle real-world plan changes
Dunning and payment-recovery tuned to your renewal cycle
Self-service that removes the most common support tickets
Migrating live subscriber bases without billing surprises

Subscription systems Payments Analytics

Sector 10

Multi-location retailers

The commerce reality

Once stock sits in several shops and a warehouse, "is it in stock?" becomes a genuinely hard question. Click-and-collect promises depend on per-location accuracy; online orders compete with the shop floor for the same unit; and tills, e-commerce and back office frequently disagree. The website is only as good as the stock model behind it.

Where we focus

Location-aware stock models the website can trust
Click-and-collect and ship-from-store workflows
EPOS and back-office integration with the online store
Reporting across channels and locations on one basis

Inventory integration Analytics Replatforming

Don't see your sector? The problems usually rhyme.

If your business takes orders, holds stock and answers to customers, the machinery is familiar — tell us the specifics and we'll map it honestly.

Discuss Your Sector

Different shelves, different problems

Direct-to-consumer brands

The commerce reality

Where we focus

Fashion & apparel

The commerce reality

Where we focus

Home & lifestyle

The commerce reality

Where we focus

Food & beverage

The commerce reality

Where we focus

Pet products

The commerce reality

Where we focus

Health & beauty

The commerce reality

Where we focus

Professional suppliers

The commerce reality

Where we focus

Wholesale & distribution

The commerce reality

Where we focus

Subscription businesses

The commerce reality

Where we focus

Multi-location retailers

The commerce reality

Where we focus

Don't see your sector? The problems usually rhyme.

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