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Industries

Ten sectors where revenue starts with a meeting

We work with businesses that close on conversations — surveys, site visits, consultations, discovery calls. In every sector below, "qualified" means something specific, and we define it with you before a pound is spent.

Sector 01

Construction

Typical appointment

Site survey or tender-stage meeting. Commercial builds, groundworks, refurbishment, specialist trades — the work is won in person, and the pipeline dies when enquiries sit unanswered while your team is on site.

How the system is tuned

  • Every enquiry answered in minutes, even mid-pour
  • Domestic tyre-kickers filtered from commercial buyers
  • Surveys booked around your teams' actual availability
  • Campaigns built around survey and tender-stage offers

Qualified here means: A commercial project, a realistic budget band, a named decision maker and a start window — confirmed before the survey is booked.

Sector 02

Manufacturing

Typical appointment

Specification or capability meeting. Contract manufacturing, fabrication, components, packaging — long sales cycles, technical buyers and quotes that take real engineering time. Qualification protects that time.

How the system is tuned

  • Enquiries screened for volumes, materials and timelines
  • Estimators only price work that can actually be won
  • Campaigns aimed at buyers with live requirements
  • Long-cycle nurture for spec-stage prospects

Qualified here means: A live production requirement, workable volumes and specs, and a buyer with authority to place the order.

Sector 03

Engineering

Typical appointment

Scoping or feasibility call. Design consultancies, M&E, civil and structural practices sell expertise by the project — which makes every unqualified meeting an expensive one.

How the system is tuned

  • Campaigns target organisations that specify and commission engineering work
  • Scope and budget confirmed before senior people get involved
  • Discovery calls briefed with the project context
  • Feedback from won/lost work tunes the targeting

Qualified here means: A defined project or problem, budget authority in the room, and a decision timeline your practice can plan around.

Sector 04

Financial services

Typical appointment

Advice consultation. Advisers, brokers and planners work in a regulated space, so campaigns are built around compliant messaging and enquiries are screened for scope before anything is booked.

How the system is tuned

  • Compliant campaign messaging from the start
  • Screening for client type, product area and jurisdiction
  • Minimum asset or premium thresholds you set
  • Consultations you're actually positioned to serve

Qualified here means: In-scope needs, minimum thresholds you set, and a genuine intent to act — not a rate-shopper.

Sector 05

Commercial cleaning

Typical appointment

Contract walk-through. Contract cleaning lives and dies on recurring commercial accounts, but ad platforms will happily drown you in one-off domestic enquiries.

How the system is tuned

  • Hard filtering for facilities managers and office decision makers
  • Walk-throughs booked only at premises worth quoting
  • Recurring requirements confirmed before booking
  • Decision maker attendance requested up front

Qualified here means: A commercial premises, a recurring requirement, and the person who signs the contract attending the walk-through.

Sector 06

Commercial security

Typical appointment

Site risk assessment. Manned guarding, CCTV, access control and alarm response are considered purchases with real procurement behind them.

How the system is tuned

  • Campaigns reach the operations and facilities people who hold the risk
  • Budgeted requirements separated from insurance-quote fishing
  • Assessments booked against specific sites or portfolios
  • Procurement timelines captured during qualification

Qualified here means: A specific site or portfolio, a security requirement with budget behind it, and authority to commission the assessment.

Sector 07

Business consultants

Typical appointment

Discovery call. For consultants and advisory firms, the discovery call is the product's front door — and nothing burns positioning faster than filling it with people who can't buy.

How the system is tuned

  • Targeting by sector, size and seniority
  • Qualification against your ideal client profile
  • Discovery calls only with people you'd genuinely take on
  • Positioning protected with polite exits for poor fits

Qualified here means: Matches your ICP on sector and size, has a problem you solve, and holds the budget to engage you.

Sector 08

Commercial solar

Typical appointment

Roof or land survey. Commercial solar sells on payback, which means the businesses worth surveying are the ones with the energy bills, the roof space and the tenure to justify the install.

How the system is tuned

  • Roof/land suitability and energy spend asked up front
  • Owner or long-lease tenure confirmed before survey
  • Surveyors drive to sites that can become projects
  • Payback-led offers and creative

Qualified here means: A commercial property with suitable roof or land, meaningful energy spend, and an owner or long-lease occupier who can authorise works.

Sector 09

Logistics

Typical appointment

Rate and route review. Haulage, freight forwarding, warehousing and courier operations win accounts by reviewing what a shipper moves today and pricing it better.

How the system is tuned

  • Reviews put in front of businesses with regular volume
  • One-pallet-once enquiries screened out
  • Lanes and requirements matched to what you serve
  • Contract and review dates captured for timing

Qualified here means: Regular freight or storage volume, lanes or requirements you actually serve, and a contract or review date on the horizon.

Sector 10

Recruitment

Typical appointment

Vacancy briefing. Agencies grow on client-side relationships, yet most recruitment marketing accidentally attracts candidates. Our campaigns are built client-side from the start.

How the system is tuned

  • Campaigns reach hiring managers with live roles
  • Candidate traffic kept out of the client funnel
  • Vacancy, budget and terms confirmed pre-briefing
  • Briefings booked with authority in the room

Qualified here means: A live, budgeted vacancy, a hiring manager with authority to engage, and terms your agency can work with.

Close to one of these sectors, but not exactly on the list?

If your business wins work through booked appointments, the system very likely applies. The first thing we agree in onboarding is what a meeting has to be for your team to consider it worth attending — everything else is built backwards from that.