Sample engagements, told straight

The challenge

The firm's directors knew work was being lost, not for lack of interest but for lack of response. Enquiries arrived while everyone was on site, sat in an inbox until evening, and by the time anyone called back the prospect had booked a survey with a competitor. Worse, half the form fills were domestic extensions and price-checkers — so even the calls that were returned often wasted an estimator's afternoon.

The engagement

Campaigns were rebuilt around a free commercial site survey advertised on Google, where buyers were already searching. Every enquiry received an automated, personalised response within minutes, and AI qualification confirmed project type, budget band, decision maker and start window before anything reached the team. Qualified prospects were offered the survey diary directly, with slots synced to the surveyors' real availability, and reminders ran automatically in the run-up.

The shape of the outcome

Response time went from hours to minutes on every enquiry, including evenings and weekends. Domestic and speculative enquiries were filtered out with a polite close before they reached the estimators, and the survey diary became something the directors could plan hiring and cash flow around. The weekly report tracked one number the board actually used: cost per booked survey.

Why it's illustrative: this is a composite drawn from how the system typically behaves in construction — not a verified client claim with published figures. Your numbers depend on your market, offer and follow-through.

The challenge

Every campaign the agency ran attracted candidates — useful for the database, useless for growth, because growth comes from client-side relationships. Consultants filled the gap with cold calling, which burned hours and morale, and there was no reliable way to know what a new client relationship actually cost to create.

The engagement

Campaigns were rebuilt client-side from the start: LinkedIn targeting by job title and company size reached hiring managers likely to hold live roles, with an offer built around a vacancy briefing rather than a brochure. Qualification confirmed the vacancy was live and budgeted, that the contact had authority to engage, and that terms were workable — before any briefing hit a consultant's diary. Bookings landed in the agency's CRM with full context attached.

The shape of the outcome

Candidate traffic stopped polluting the client funnel, and consultants walked into briefings knowing the role, the budget and the terms in advance. Cold-calling hours shifted toward placements, and the agency could finally see a cost per client-side briefing moving week by week — a number to manage, rather than a feeling to argue about.

Why it's illustrative: a composite of typical client-side recruitment engagements, presented without invented statistics or named clients.

The challenge

The company's ads worked — technically. Enquiries came in daily, but they were end-of-tenancy cleans and one-off domestic jobs, while the business model depended on recurring commercial contracts. Quoting walk-throughs were arranged by phone tag, and a meaningful share of them simply didn't happen: the contact forgot, or sent someone with no authority.

The engagement

Targeting and creative were rebuilt around facilities managers and office decision makers, and qualification asked the questions that matter for this trade: commercial premises, recurring requirement, and whether the person who signs the contract would attend the walk-through. Booked walk-throughs got a full reminder sequence, and missed ones triggered an automatic rebooking flow before being marked lost.

The shape of the outcome

The enquiry mix shifted from one-off jobs toward contract-grade opportunities, walk-throughs were booked with the right person in the room, and fewer of them evaporated on the day. Management reviewed one weekly figure — cost per booked walk-through — and adjusted spend against capacity with actual confidence.

Why it's illustrative: a composite scenario showing the typical shape of a commercial-cleaning engagement — no invented percentages, no named clients.