Growing homeware brand: from spreadsheet catalogue to governed range
Home & lifestyle · Direct-to-consumer · Catalogue & inventory
The challenge
The company managed more than 400 product variants across spreadsheets and an outdated online store. Dimensions lived in one file, prices in another, images in shared folders — and the store's admin didn't match any of them. Updating a single collection took days, stock figures drifted between website and warehouse, and customers regularly ordered items that were no longer available.
The solution
The engagement began with the catalogue, not the storefront: a product-data structure with agreed attributes, variant logic and naming standards, plus bulk import workflows the team could run themselves. The catalogue was migrated onto a modern platform with an improved storefront built around browsing and comparison, and the store was connected to the inventory system so stock updated automatically rather than by memory.
The outcome
Faster catalogue management, more reliable stock visibility and a simplified purchasing experience. Range updates moved from a dreaded project to a routine task, the "is this actually in stock?" phone calls faded, and the team gained a documented system a new starter could learn in days.
Why we tell it this way: this pattern — data first, storefront second, integration third — is how catalogue-heavy engagements reliably succeed. The order of operations is the lesson.