Pricing
A fixed fee for the system. Your ad spend stays yours.
Four plans, priced from the figures below and fixed in your proposal before you sign. Advertising budget is separate, agreed with you, and paid directly to the platforms — so both numbers stay visible at all times. Prices exclude VAT.
Monthly plans
Foundation
For firms proving the model: one channel, one offer, the full qualification and booking system. Suggested ad spend from £1,000/mo.
from £1,250/mo- One advertising channel (Google, Meta or LinkedIn)
- One appointment-generating offer & campaign
- AI qualification, spam filtering & instant response
- Direct calendar booking with automated reminders
- One conversion-built landing page, fully tracked
- Weekly plain-English report
- Lead alerts by email (CRM integration from Growth)
Growth
For firms ready to widen the funnel and stop leads leaking between enquiry and meeting. Suggested ad spend £1,500–£4,000/mo.
from £1,800/mo- Everything in Foundation
- Up to two advertising channels
- CRM integration — HubSpot, GoHighLevel, Pipedrive or Salesforce
- Email nurture & re-engagement sequences
- Second landing page with monthly split testing
- Monthly review call with your strategist
Performance
For established firms treating appointments as infrastructure — most clients sit here. Suggested ad spend £3,000–£8,000/mo.
from £2,500/mo- Everything in Growth
- Up to three advertising channels
- SMS + email nurture across the full lead lifecycle
- Continuous split-testing programme
- Advanced intent-scoring rules tuned to your sales feedback
- No-show recovery & automatic rebooking flows
- Monthly strategy review with forward plan
Portfolio
For groups running multiple offers, locations or brands that need one accountable system. Suggested ad spend from £6,000/mo.
from £3,200/mo- Everything in Performance
- Multiple offers, locations or brands under one roof
- Senior strategist leading your account
- Custom reporting & pipeline forecasting model
- Bespoke CRM and system integrations
- Quarterly planning session with your leadership team
Campaigns normally run on a 60–90 day initial agreement, then continue monthly with 30 days' notice. The final duration — and your exact fee — is agreed during consultation and fixed in writing before anything is signed. The "from" reflects scope: more channels, volume or integrations move the fee, and you'll always know the number first.
All prices exclude VAT. Advertising budget is separate, agreed with you, and paid by you directly to the ad platforms at cost — nothing is marked up invisibly. Third-party software in your own stack (CRM licences, calendar tools) remains billed by those providers.
Side by side
What changes between plans
Every plan runs the full qualification and booking system. The differences are reach, depth and integration.
| Capability | Foundation | Growth | Performance | Portfolio |
|---|---|---|---|---|
| Advertising channels | 1 | Up to 2 | Up to 3 | Up to 3, multi-brand |
| Landing pages | 1 | 2, split-tested monthly | Continuous testing | Continuous, per brand |
| AI qualification & booking | Included | Included | Advanced scoring | Advanced, bespoke rules |
| CRM integration | Email alerts | Included | Included | Bespoke integrations |
| Nurture | — | Email + SMS | Email + SMS | |
| No-show recovery | Reminders | Reminders | Automatic rebooking | Automatic rebooking |
| Reviews | Weekly report | + Monthly call | + Strategy review | + Quarterly planning |
| Suggested ad spend | from £1,000/mo | £1,500–£4,000/mo | £3,000–£8,000/mo | from £6,000/mo |
How pricing works
What "from" means when we say it
Scope first, price secondStarting fees reflect a typical scope. Yours is confirmed in a written proposal after a strategy call — before any commitment.
Fair terms60–90 day initial agreements, then rolling monthly with 30 days' notice. No twelve-month lock-ins, no exit penalties — set out in our terms.
Changes handled openlyIf scope changes mid-engagement — a new channel, a new brand — we cost the change and agree it in writing before doing it.
You own the outputAd accounts, audiences, landing pages, tracking and data are registered to your business from day one, in your name.
Want a figure for your actual pipeline?
Send the basics through the contact form — sector, average deal value, current lead flow — and we'll come back with an honest recommendation and a fixed fee in writing.